The Indian online gaming industry has come under a storm after the recent government crackdown, and this time, it’s not just the companies facing the heat. Cricket legends Virat Kohli Rohit Sharma & MS Dhoni Face are reportedly staring at a collective financial loss of nearly ₹200 crore due to the sudden ban on online gaming advertisements and sponsorships. This development has sparked debates across the nation about the future of the online gaming sector and the financial implications for India’s top sports celebrities.
Why Did the Online Gaming Ban Happen?
The government’s recent action aims to curb the growing influence of online gaming platforms that often blur the lines between entertainment and gambling.
- Authorities received multiple complaints regarding financial frauds and addiction among youngsters.
- Many platforms, though promoted as skill-based, were operating as betting hubs.
- The ban is intended to protect minors and reduce financial risks for users.
This decision has come at a time when the Indian gaming industry was witnessing massive growth, with several companies investing heavily in celebrity endorsements.
Impact on Virat Kohli, Rohit Sharma & MS Dhoni
Over the years, online fantasy gaming and sports apps have relied heavily on cricket’s biggest names to promote their platforms.
- Virat Kohli was associated with some of the leading fantasy sports brands.
- Rohit Sharma played a major role in campaigns for several gaming and esports platforms.
- MS Dhoni, known for his massive fan base, endorsed popular online card and rummy games.
With the ban now in place, these partnerships have either been terminated or frozen, leading to significant losses in contractual payments.
How Big Are the Financial Losses?
Industry insiders estimate that the three cricketers together could lose around ₹200 crore.
- Virat Kohli: ₹80 crore estimated loss
- Rohit Sharma: ₹60 crore estimated loss
- MS Dhoni: ₹55–60 crore estimated loss
These figures reflect canceled deals, paused campaigns, and renegotiated contracts.
The Ripple Effect on the Gaming Industry
The Indian online gaming market was valued at over ₹25,000 crore in 2024 and was expected to grow rapidly. With the latest ban:
- Startups and established gaming companies face ad revenue losses.
- Thousands of jobs in marketing, advertising, and development are at risk.
- Sponsorship deals with sports leagues might decline drastically.
Experts say this move will likely force companies to rethink their business models and possibly shift towards non-monetary or skill-based gaming platforms.
Public Reactions and Social Media Debate
The ban has divided public opinion.
- Some people welcome the move, believing it will curb gambling-like behavior among youth.
- Others criticize the decision, saying it affects the livelihood of many and harms sports associations.
- Social media is flooded with hashtags like #GamingBanIndia, #ViratKohli, #MSDhoni, and #RohitSharma.
What Does This Mean for Celebrity Endorsements?
Cricketers often rely on brand endorsements as a significant source of income outside of match fees. With this ban:
- Gaming-related endorsements are on hold.
- Future deals may focus on fitness, fintech, or lifestyle brands instead.
- Celebrities may have to be more cautious in choosing promotional partnerships.
Is There a Way Forward?
Legal experts suggest that a regulatory framework, rather than a complete ban, could save the industry.
- The government may consider allowing only skill-based games.
- Strict age-verification and spending limit rules might be introduced.
- Companies are expected to appeal against the decision in court.
